Work

Selected projects across brand identity,
content systems, and commerce.

01 — VNDLSM

Brand & commerce platform

An art-forward clothing label turned into a system — raw graphics, a mascot-led identity, product storytelling, and a clean online store. Expressive enough to be remembered, structured enough to be sold.

BrandingContentE-commerceArt Direction
VNDLSM online store — homepage and shop
02 — AI Content Engine

AI-assisted creative for home-service brands

Campaign visuals, UGC-style video, and platform-ready ads for roofers, remodelers, painters, and contractors — on-brand and out the door in days, without a photo shoot.

AI ContentAdsUGC VideoHome Services
AI-generated roofer installing shingles
03 — Private Reference

Editorial brand identity

An identity system for a watch editorial platform — quiet, credible, and archival, with the authority of a publication built on research, taste, and collecting culture.

Brand StrategyIdentityEditorial
Private Reference — a study in watches
04 — Kaiho Lab

Visual experiments & AI production

Campaign-grade imagery and motion, generated without a studio — AI beauty photography, product still-life, and footwear film. Our proving ground for what AI production can do.

AI ImageAI VideoProduct VisualsCampaigns
AI-generated product still-life — liquid lip tubes and swatches